Ultimate Game Co., Ltd. (ULTIMATE GAME), a leading online game publisher in Thailand, is stepping up its growth trajectory by expanding into the Southeast Asian mobile gaming market.

With a full-scale business strategy, the company aims to deliver precise solutions tailored to regional gamers’ preferences, ensuring strong commercial growth and sustainable business expansion in the years ahead.

The CEO and Co-Founder of Ultimate Game Co., Ltd., Mr. Atchet Chaiyanasongkram, talked about the company’s goal and plan for 2025

Ultimate Game is focused on delivering high-quality mobile MMORPGs to meet the growing demand across Southeast Asia, where more than 82% of gamers play on mobile devices and 65% express strong interest in MMORPG titles.

With over 15 years of industry experience, our team combines expertise with world-class partners such as Google, leveraging data-driven insights to fine-tune market strategies. Backed by a robust network of global collaborators, we ensure that every title launched under the Ultimate Game banner meets the highest standards of performance and quality.

Currently, our flagship title LUNA ORIGIN continues to enjoy widespread popularity, and within this year, we plan to launch a new mobile game supported by an investment of over THB 100 million dedicated to penetrating the Southeast Asian (SEA) market.

Our objective is to solidify our status as a leading game publisher by drawing in more than 1.25 million players at the time of premiere.This includes upgrading our Customer Service infrastructure, expanding multilingual support (Thai, English, Bahasa Indonesia), and adopting advanced technologies to enhance the overall player experience. 

Ultimate Game intends to list on the stock exchange within the next five years and to continue expanding its presence throughout the region. We intend to further establish our status as a leading mobile game publisher in Southeast Asia.” by releasing at least two additional titles in 2026.

— Mr. Atchet concluded.

Mr. Kotchawara Wanichayaporn, the Chief Marketing Officer (CMO) and Co-Founder of Ultimate Game Co., Ltd., stated:

Our 2025 marketing strategy is designed to further capture the South-east Asian (SEA) market by concentrating on three critical segments:

– Core Gamers: passionate MMORPG enthusiasts.

– Casual Gamers: players seeking accessible mobile enjoyment.

– Competitive Gamers: those drawn to esports and competitive gameplay.

Moreover, We are committed to aligning with the lifestyle of modern Thai gamers who are increasingly playing on smartphones, while also enhancing the in-game experience and building stronger gaming communities. With the mobile gaming industry in SEA projected to grow at an average of 7.41% annually between 2025 and 2033, and Thailand’s market expected to expand by 7–10% per year, Ultimate Game is embracing a dual approach of localization and data-driven digital marketing.

Partnering with global leaders such as Google and Soul M Game, we utilize advanced analytics tools to sharpen our market precision. Our key criteria for new titles include strong IPs, stable performance, and long-term community potential. We also leverage cutting-edge technologies like Unity Engine, AI, and Big Data to enhance both game development and marketing efficiency.”

Our objective for 2025 is to increase the number of active users and downloads by a minimum of 20–30%, with a particular emphasis on community engagement and brand awareness.

We intend to introduce a number of new mobile MMORPG titles, and in the latter half of 2025, we will organise significant regional events, such as esports tournaments, game launches throughout South-east Asia, and partnerships with top-tier brands to create exclusive campaigns that cater to the diverse lifestyles and expectations of gamers.

Ms. Kotchawara concluded.

Stay informed about our most recent news, exclusive campaigns, and community events by visiting our website at: 🌐 www.ultimategame.net

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